If you're in a bookstore browsing a book does it matter if another authors praises it on the cover? Nick Earls wonders if the endorsement industry works when authors are asked to work for free.
It has long been publishing industry practice to seek an endorsement or two from luminaries in the field when publishing new books but, more recently, that seems to have shifted to seeking five quotes, or six, or more. This has increased the (unpaid) workload placed on author-endorsers, but does it sell more books? Does it help readers find books the books they’re looking for?
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