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Bachelor of Digital Media and Communications

Southern Cross University


About the Course

Digital media is everywhere today - our social lives, our business lives and our personal identities are inseparable from the media technologies that underpin them. 

The internet, smart-phones and social media have changes the face of the media industries, introducing a revolution in citizen journalism and a new way to interact with broadcast media. Journalists today need to do more than write a good story - they need to take the photograph, record the interview, edit the video, lay out the blog entry and write a good story. The entertainment industry is changing too, as new digital camera technologies change how entertainment in created, and as mobile and interactive devices change the contexts in which entertainment content is consumed. 

The traditional media industries are merging, converging and evolving. Media producers have to adapt to this changing environment, and that means being multi-skilled, agile - and not being afraid to try something new! 

The Bachelor of Digital Media and Communications is a degree designed for the new media age. Students in this degree will learn the core skills required for a future in the digital media industries of today: 

  • visual communication and design
  • digital video production and storytelling
  • journalism and news writing
  • media theory and analysis. 

Career opportunities

In broadcast and online journalism, for print, radio or TV, in film and video production, in advertising and graphic design, and in publicity, marketing and public relations.

Professional placement

This degree has strong links to the vibrant creative industries of the North Coast of NSW and beyond. The degree includes a compulsory professional placement unit at the closing stages of the course. This unit enables students to gain practical workplace experience within relevant organisations. Students have worked at radio and television stations, in newspapers and on film shoots, for film festivals and publishing houses, for graphic design and post-production companies, and for local and state government.

Major areas of study

Students have the opportunity to study in a range of areas to focus and refine their expertise. Choose four-unit minors from:

  • digital design
  • journalism
  • screen media
  • digital marketing
  • music and technology
  • creative writing
  • cultural studies
  • visual culture

Assessment methods

Assessment tasks include creative projects such as websites and graphic designs, TV commercials and music videos, news and magazine articles, animations, podcasts, as well as essays, articles, journals and tutorial presentations.

Teaching methods

Teaching methods include lectures, tutorials, seminars, field trips and online forums, plus individual access to facilities for special projects and one-on-one research supervision. All units in the Bachelor of Digital Media and Communication have online learning materials and utilise audiovisual technologies such as streaming audio and video, podcasts and online lectures, and social media technologies. Students gain access to a variety of industry-standard equipment including computers, cameras, microphones, sound mixers, and lighting equipment.

Please note: Distance education students are required to attend compulsory weekend residential workshops for some units.

Advanced standing

Your previous learning experiences relevant to one or more units in this course may help you reduce the duration of your degree.

  • Recognition of formal and non-formal learning
    Credit may be awarded to a student for formal learning (gained through full or partial achievement of an accredited qualification or course) or non-formal learning (that takes place through a non-accredited course or program of learning) completed at Southern Cross University or in other learning settings in Australia and/or overseas.
  • Recognition of informal learning
    Credit may be awarded on the basis of current informal learning (that takes place through work, social, family or leisure activities).

To help you identify how much credit you may receive for your related prior learning visit SCU Pathways.

An application for advanced standing must be submitted so we can assess your prior learning. Please apply for advanced standing at the same time as you apply for admission into this course, because the amount of credit awarded will determine the sequence of units you will study.

Learning resources

MySCU is a student's point of entry to a range of online services and resources that support study and student life. The portal includes unit learning sites and information sites where students can access resources, communication tools and useful links that are integral to their studies.

The web-based study environment Blackboard Learn delivers an advanced online learning environment for students and lecturers to communicate and collaborate through virtual meeting spaces, classrooms, and discussion boards. They can share files, presentations and applications. If a tutorial or lecture is recorded, students can view it afterwards.

Learning materials include the provision of unit information guides, study guides and readings. Students may need to purchase or access prescribed text books.

The SCU Library provides a wide range of services that include face-to-face and online help, and access to print and electronic resources. To find out more, see the Library Toolbox.

The Academic Skills team supports student learning by offering online and on-campus academic skills workshops, email, phone, and one-on-one support.

Equipment and facilities

Southern Cross University provides students with modern well equipped teaching spaces such as lecture theatres, classrooms, and studios or laboratories tailored to meet the needs of specific study disciplines. Contemporary audiovisual equipment is standard in most teaching venues, and students have access to computer labs for individual study purposes.

On-campus students gain access to production facilities including digital workstations and labs, radio and television studios and location recording equipment such as broadcast-standard HDV cameras, lighting and sound recording equipment, visit: scu.edu.au/studios

Course requirements

  • To be eligible for the award Bachelor of Digital Media and Communications degree a candidate shall successfully complete not less than twenty-four (24) units (288 credit points) comprising:
  • all units listed in Part A; and
  • three four (4) unit minors listed in Part B; OR
  • two four (4) unit minors listed in Part B and four (4) elective units; OR
  • one four (4) unit minor listed in Part B and eight (8) elective units
  • elective units are any university wide undergraduate unit.
  • students must complete no more than ten (10) units at Introductory level and no less than six (6) units at Advanced level
  • To be eligible for the award of the Associate Degree of Digital Media and Communications a candidate shall successfully complete not less than sixteen (16) units (162 credit points) comprising:
  • twelve (12) units from Part A or Part B and
  • four (4) elective units.
  • A candidate who, while enrolled in the Bachelor of Digital Media and Communications, has completed the requirements for the Associate Degree of Digital

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