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Bachelor of Arts in Media and Writing

James Cook University

About the Course


Your studies prepare you for a range of career opportunities including: media advisors, editors, fiction or non-fiction writers, literary agents and copywriters.

Strong writing skills are required by employers for internal and external communications, web content development, report writing, media liaison and more.


You will study exemplary works, analyse your own and other stories, and draft and edit stories with a view to publication. You will learn the skills required to become an independent writer and have the opportunity to produce professional, creative work that can be used in your portfolio. 

In the Public Relations subjects you will learn practical skills in writing media alerts, media releases, backgrounders and other relevant material. You will work in small teams to produce campaigns that demonstrate professional approaches to all major aspects of PR work.

In the Journalism subjects you will develop generic journalistic skills such as news writing and learn the distinct ways of presenting stories in a multimedia environment.


The Bachelor of Arts majoring in Media and Writing offers practical training in key generic writing skills, and then allows you to learn the skills required for specialist genres as you progress through your course. You will gain an appreciation of effective writing, how to plan, write and edit, and learn the importance of critical reading in the writing process.

Joint degree options 

Joint degrees give students expertise in a complementary discipline in reduced time and can enhance career prospects. At JCU the Bachelor of Arts degree can be combined as a joint degree in:

  • Bachelor of Arts-Bachelor of Business
  • Bachelor of Arts-Bachelor of Laws
  • Bachelor of Arts-Bachelor of Science


Check the QTAC information and apply by clicking on the relevant link below depending on where you wish to study. 
Take note of the QTAC code for this course in the location you've chosen because you'll need to enter it as part of your QTAC application. 
Townsville (311031) - Apply now


Core subjects

The Bachelor of Arts has four core subjects. The first three core subjects are:

  • Time Truth & the Human Condition
  • Our Space: Networks, Narrative & the Making of Place
  • Australian People: An Introduction to the Social Sciences

All these are Level 1 (first year) core subjects dealing with human understanding of time and space, history, and culture.

The final core subject is 'Arts Edge', a Level 3 (third year) subject designed to have you reflect on knowledge and skills developed during your Bachelor of Arts course, and integrate these into contemporary formats ready for the global workplace.


Half of your BA will be the study of one major area. You can also study a second major, which can be an area from another College. You can view the subjects for each major by clicking the links below:

  • Anthropology
  • Archaeology
  • Criminology
  • English
  • Environmental Studies
  • Geography
  • History
  • Human Services
  • Indigenous Australian Studies
  • Media and Writing
  • Modern Languages
  • Multimedia Journalism
  • Politics and International Relations
  • Psychology
  • Socio-economics
  • Sociology
  • The Asian Century.


There is also space in your BA to take elective subjects. These may be subjects related to your major or majors, or they may simply be subjects of interest to you. Elective subjects can be chosen from any College.


On successful completion of the Diploma of Higher Education you may be eligible to continue into this degree, and you may be able to receive some credit for successfully completed subjects.


The Bachelor of Arts (Honours) degree is available for high-achieving students. It consists of extra study and the development of a personal research project and thesis. An Honours degree is usually essential for entry to research higher degrees. Please refer to the Bachelor of Arts (Honours) Handbook for eligibility information.


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